Adult content creator Bonnie Blue has revealed the unusual name she claims to have chosen for her newborn baby after allegedly selling the child's naming rights for an astonishing £1.2 million.
The controversial internet personality announced that she had organised an auction allowing the highest bidder to decide what her baby would be called.
Now, she says the bidding has ended, with a company securing the naming rights in a deal worth more than £1 million.
However, the announcement has raised eyebrows for several reasons, including Bonnie's admission that she doesn't actually know much about the winning bidder.
What has Bonnie Blue named her baby?
According to Bonnie Blue, the winning name is BetBolt, after a company she claims paid £1.2 million to secure the naming rights.
Announcing the result in a video shared online, she said: "My auction's finished, and for £1.2million my baby is called BetBolt."
She joked about the prospect of calling the name out in public, including at a playground.
Bonnie also claimed she was preparing to visit Westminster Register Office in London to make the name official.
However, the reported £1.2 million transaction has not been independently verified, and it is unclear whether the child's name has been formally registered.
Who is BetBolt?
BetBolt appears to operate as an online cryptocurrency gambling platform.
Despite allegedly receiving the seven-figure winning bid, Bonnie admitted that she was unfamiliar with the company's business activities.
Speaking about the arrangement, she said she was confused about what involvement the company might have in her child's life.
She also questioned whether she should contact the winning bidder to thank them.
At the time of her announcement, Bonnie said she was hoping to hear from BetBolt before her scheduled appointment to register the baby's name.
The precise terms of any agreement between Bonnie and the company have not been publicly established.
What other names were considered?
Bonnie revealed that several unusual suggestions had been in contention during the alleged auction.
Among the names she mentioned were:
She joked that some of the suggestions could have attracted unwanted attention from social services.
Although she appeared amused by the alternatives, Bonnie said the winning bid ultimately determined the name.
Bonnie Blue responds to criticism over baby name auction
The announcement prompted criticism from people questioning whether it was appropriate to allow a company to purchase the naming rights to a child.
Bonnie addressed those concerns directly, arguing that many parents would consider changing their child's name in exchange for such a large sum of money.
She asked critics whether they would really turn down £1.2 million for the opportunity.
Bonnie also suggested that the deal was another example of her ability to generate income from public attention.
However, the claims have also prompted questions about whether the announcement was intended as a publicity stunt.
Without independent confirmation of the payment or registration, it remains uncertain whether the arrangement has been completed as described.
Can parents legally give their baby a company name in the UK?
There is no fixed list of approved baby names in England and Wales, and parents generally have considerable freedom when choosing a child's name.
However, registration officials may reject names containing certain symbols, offensive language or other elements considered unsuitable for official records.
A name that is also used by a commercial business is not automatically prohibited simply because of that association.
Whether a particular name can be registered would depend on the relevant registration requirements.
There is no confirmation that officials have approved Bonnie's reported choice.
Bonnie Blue's latest controversial publicity stunt
Bonnie Blue has repeatedly attracted attention for her provocative online content and public appearances.
The creator has previously faced criticism over her promotional activities, including appearances connected to university freshers' events.
Her visit to Newcastle was featured in Channel 4's Geordie Coppers, with officers expressing concerns about the disruption surrounding her appearance.
The reported baby naming auction represents another unusual development in her public career.
While Bonnie has celebrated the claimed financial windfall, questions remain about the authenticity of the transaction and whether the child's name has actually been changed or registered.
Has Bonnie Blue officially registered the name?
At the time of the original announcement in September 2026, Bonnie said she intended to visit Westminster Register Office to complete the registration.
However, her stated intention does not confirm that the appointment took place or that the name was formally accepted.
For now, BetBolt remains the name Bonnie publicly announced, rather than one independently confirmed through official registration records.
The reported £1.2 million deal has nevertheless attracted considerable attention, adding to the debate surrounding the creator's latest announcement.
