Bonnie Blue has announced the result of her baby naming auction, claiming an online gambling and crypto casino platform called BetBolt paid £1.2 million, approximately $1.6 million, for the right to name her newborn child, and that she is heading to the Westminster Register Office today, Wednesday September 23, to make it official.
The announcement ends weeks of speculation since Bonnie first revealed her plan to auction off the baby's name, framing it as a financial investment in her child's future. The shortlist of competing bids included some memorable alternatives: Top G, Group Project, and a looksmaxxing influencer operating under the name Clavicular. BetBolt's seven-figure offer beat them all.
In her video announcement, Bonnie said: "My auction's finished, and for £1.2 million my baby is called BetBolt. I'm going to be shouting BetBolt across the playground."
In a detail that has raised eyebrows, she admitted she has no idea what BetBolt actually does or what their involvement with the child will be going forward.
"I still don't know what BetBolt do. I'm confused. Should I contact them? Should I say thank you? Are they going to be involved in my baby's life? Or are they just going to be because my baby is called BetBolt?" she said.
She has since confirmed she has an appointment at Westminster Register Office on September 23 to formally register the name, making BetBolt the child's legal name.
To critics who have called the auction disgusting or described it as rage bait, Bonnie was typically direct in her response: "Wouldn't you for £1.2 million rename your kid? Because I know I would."
She also reflected on the runner-up names, saying Group Project would have been fun but suspected social services might take issue with it, and that Top G would have been "quite funny."
The legal move to formally register the name comes amid ongoing public concern about Bonnie's conduct since giving birth via C-section at the Lindo Wing of St Mary's Hospital in London last month. She has faced significant backlash over videos featuring her newborn, returning to shooting adult content days after the birth, and posting a viral clip with a baby doll and masked men. She has consistently denied her child is at risk, saying her baby is "loved, protected and incredibly well looked after."
