North West has reacted after reality television personality Natalie Nunn turned the tables on her with an unexpected Halloween costume.
The 13-year-old daughter of Kim Kardashian and Kanye West recently attracted attention after dressing up as Natalie, the 41-year-old star known for Bad Girls Club and Baddies.
But rather than being offended by the teenager's impersonation, Natalie decided to join in the fun by recreating North's own distinctive appearance.
Her transformation quickly attracted reactions from celebrities and members of the Kardashian family, including North herself.
What did North West say about Natalie Nunn's costume?
North West responded to Natalie Nunn's Halloween impersonation with a simple but enthusiastic comment: "omg".
The teenager left the reaction beneath an Instagram video shared by Natalie on October 22, 2026.
Although North kept her response brief, it suggested that she had seen the costume and was amused by the unexpected role reversal.
Natalie's video showed her dressed in a look inspired by North's recent fashion choices, complete with bright blue hair styled into pigtails.
She paired the hairstyle with a dark, gothic-inspired outfit and used North's track PIERCING ON MY HAND as the video's soundtrack.
The costume was intended as a playful response to North previously dressing up as Natalie for Halloween.
Why did Natalie Nunn dress up as North West?
The exchange began when North appeared in a Halloween costume inspired by Natalie Nunn.
Her transformation was dramatic enough that some social media users initially struggled to recognise her.
The costume was interpreted by some as a cheeky reference to Natalie's distinctive appearance and reality television persona.
However, Natalie appeared to enjoy the attention rather than take offence.
She publicly responded by suggesting that North deserved one of the signature chains associated with her Baddies franchise.
"I GOTTA GET @northwest her baddie chain now!" Natalie wrote.
She added: "SHE GETS A BADDIE CHAIN HAPPY HALLOWEEN MONTH !!"
After embracing North's impersonation, Natalie decided to recreate the teenager's appearance in return.
She described the move as an "Uno reverse card", referencing the popular card game's reverse-play mechanic.
How did the Kardashian family react?
Natalie's transformation quickly caught the attention of people close to North.
Her aunt Khloé Kardashian was among the first celebrities to respond to the Instagram video.
Khloé left a series of light blue heart emojis beneath the post, appearing to approve of the playful costume.
North then added her own reaction, prompting further attention from followers watching the exchange.
Other celebrities also joined in.
Model Winnie Harlow commented, "Loveee this," while actress Danielle Brooks, known for Orange Is the New Black, praised Natalie's effort.
Brooks wrote: "Yes she did that right!!"
Numerous other Instagram users responded with fire emojis and positive comments.
Who is Natalie Nunn?
Natalie Nunn is an American reality television personality who first became widely known through Bad Girls Club.
The programme, which ran from 2006 until 2017, followed groups of women living together while navigating friendships, rivalries and frequent confrontations.
Natalie later became associated with the reality television franchise Baddies, which has developed a substantial following online.
Alongside her television career, she has pursued music and other entertainment projects.
Her public image and distinctive style have made her a recognisable figure in reality television and social media culture.
Does Natalie Nunn have children?
Natalie is also a mother.
She married Jacob Payne in 2012, and the couple share a daughter named Journey Ruth Payne.
In an interview with Rolling Out following her daughter's birth, Natalie discussed how becoming a parent had changed her priorities.
She explained that while she had enjoyed the attention associated with her television career, motherhood had become especially meaningful to her.
Natalie also praised her husband for supporting her throughout her pregnancy and attending appointments and classes with her.
Her recent interaction with North has introduced the reality star to another generation of social media followers.
Why has North West's Halloween look attracted attention?
North has increasingly developed a distinctive public image through fashion, music and social media appearances.
Her recent looks have included colourful hairstyles, unconventional outfits and gothic-inspired styling.
These choices have regularly attracted online discussion, particularly given her famous parents and her young age.
Her decision to dress as Natalie Nunn was another example of her experimenting with celebrity-inspired fashion and humour.
However, the exchange became more notable when Natalie chose to participate rather than simply react.
The two effectively swapped appearances for Halloween, creating a playful interaction that attracted responses from well-known entertainers.
Are North West and Natalie Nunn becoming friends?
The exchange has prompted speculation that an unexpected friendship could be developing between the teenager and the reality star.
Natalie's enthusiastic reaction to North's original costume, followed by her own impersonation, suggests that both have enjoyed the interaction.
However, neither has publicly confirmed a close friendship based on the information available in the October 23 report.
For now, their interaction appears to be a lighthearted Halloween exchange that has entertained followers of both personalities.
With Halloween still approaching, fans will be watching to see whether either of them takes the costume joke any further.
Source: UNILAD, October 23, 2026, reporting on Natalie Nunn's Instagram video and public comments from North West, Khloé Kardashian, Winnie Harlow and Danielle Brooks.
