Concerns are growing online over the way adult men interact with North West, the 13-year-old daughter of Kim Kardashian and Kanye West, following a TikTok video highlighting clips of her appearing visibly uncomfortable during public meetings with grown fans.
What sparked the concern
TikTok user Shannon Hill shared screenshots and video clips showing North appearing hesitant while being hugged by adult men at public appearances, despite reportedly extending her hand for a handshake instead. British rapper Skepta publicly addressed the clips, writing: "A blind man could see she wanted a handshake," and adding, "My fans know I try to stay out of people's business but damn the way grown men, complete strangers, try to use North makes me sick." When challenged in the replies over whether hugging was inappropriate, Skepta responded: "What are you talking about?! She is 13 years old and she put her hand out for a handshake, you don't ignore that." He later added, "WOW!! Protect your kids people. Protect your kids!"
Where her parents are in this
Commenters questioned why Kim Kardashian and Kanye West weren't more visibly involved in preventing these interactions, with one writing: "Where is Kim?! Where is Kanye?!" Others argued the issue reflected a broader pattern, with one commenter noting: "You don't see her mum accepting hugs from random people, so why is her daughter?" Some defended the interactions as harmless, while critics maintained the concern wasn't the hug itself, but the broader pattern of adult men using proximity to North for personal social media attention.
One of the men involved
Among those seen in the clips was Matteo Sinet, an influencer and model in his twenties who has some connection to the wider Kardashian-Jenner circle, including having appeared in content with Alabama Barker. His age and closeness to the family were raised by critics as part of the broader concern around the pattern of adult attention directed at North.
